The journey behind our brand.
Demo Personal Care began in 2018 in a small kitchen in Bangalore, born from founder Priya Sharma's personal struggle to find effective, ethical skincare products that didn't compromise on quality or values.
After years of battling sensitive skin and becoming frustrated with harsh chemical formulations and brands that tested on animals, Priya decided to create the change she wanted to see. Armed with a chemistry degree and a passion for natural ingredients, she began formulating her own products—combining traditional Indian botanical knowledge with modern skincare science.
What started as products shared among friends quickly grew into something bigger. People loved that these formulations were effective, transparent about ingredients, completely cruelty-free, and actually worked. Word spread, and Demo Personal Care was officially born.
Today, we're a team of skincare enthusiasts, researchers, and customer care specialists united by a common mission: to create personal care products that are kind to your skin, kind to animals, and kind to the planet. Every product we create goes through rigorous testing and refinement. We work closely with dermatologists, listen to customer feedback, and never compromise on our core values.
Our commitment to sustainability extends beyond our formulations. We've invested in recyclable packaging, partnered with carbon-neutral shipping services, and established a recycling program where customers can return empty containers for rewards points. We believe that beauty and responsibility go hand in hand.
We're proud to say that we've served over 50,000 customers across India, launched 40+ products, and maintained our 100% cruelty-free certification since day one. But we're just getting started. Our vision is to make ethical, effective personal care accessible to everyone, and to prove that you don't have to sacrifice quality for values.
Thank you for being part of our journey. Every purchase you make supports our mission and helps us continue innovating in the personal care space. Here's to beautiful skin, happy animals, and a healthier planet.
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