Side-by-side comparison · updated Feb 2026

simplestores vs Dukaan

Dukaan's free plan charges 5% of GMV — fine when you're starting out, but it scales painfully. A merchant doing ₹3L/mo on Dukaan pays ₹15,000/month in fees. On simplestores the same volume costs under ₹750.

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Your monthly cost, side by side

Slide the inputs to match your real volume. We use the public pricing of each platform — no marketing spin.

Monthly GMV
₹80,000
simplestores
₹250
per month
Dukaan
₹4,000
per month
You save ₹3,750 / month
That's ₹45,000 a year — about 94% lower running cost.
How we calculated it
  • simplestores (₹2.5 × 100 orders)₹250
  • Dukaan 5% GMV fee₹4,000

Dukaan free plan: 5% of GMV. Paid plans (₹2,499/mo+) reduce the % but never to zero. We model the free plan.

Feature by feature: where each platform wins

Both platforms can sell products. Below is what we actually ship differently — based on documented features on each platform's site.

Feature
simplestores
Dukaan
Monthly subscription
₹0
₹0 (free) / ₹2,499+
Transaction fee
Flat ₹2.5/order
5% of GMV (free)
Dispatch-to-courier UI
Limited
Service-industry vertical
Multi-domain custom DNS
Paid plan only
AI SEO / bulk content
Abandoned-cart cron
Paid plan
A/B testing
PDF invoice + GSTIN

Common questions

Around ₹15,000 GMV/month. Below that, Dukaan's 5% fee equals our flat ₹2.5/order. Above it, the gap widens fast — at ₹2L GMV you save ~₹9,500/month.

Ready to move off Dukaan?

Launch your store in 60 seconds. We'll help you import your catalogue, customers, and pending orders — free, in WhatsApp.

Made by simplestores