The journey behind our brand.
Demo Beverages began in 2018 when our founder, Arjun Mehta, returned to India after years in the global beverage industry. He was struck by the gap between the wellness awareness of Indian consumers and the limited availability of truly healthy, transparently made drinks.
Arjun's vision was simple but ambitious: create beverages that didn't ask you to compromise taste for health or ethics for convenience. Working from a small facility in Gurgaon, he experimented with cold-press technology, traditional fermentation methods, and ingredient combinations that honored both nutrition science and culinary heritage.
What started as a weekend project quickly resonated with health-conscious consumers tired of misleading labels and artificial ingredients. Our first product—a cold-pressed ABC (Apple, Beetroot, Carrot) juice—sold out within days of launch. The feedback was overwhelming: people were hungry for authenticity.
Today, Demo Beverages operates from a state-of-the-art facility with FSSAI certification and ISO standards. We've grown from one product to over 30 SKUs, but our core philosophy remains unchanged. Every ingredient is traceable to its source. Every process is designed to preserve nutrition. Every decision considers environmental impact.
We're proud to partner with organic farms across Karnataka, Maharashtra, and Himachal Pradesh. Our suppliers are small-scale farmers who practice regenerative agriculture. Fair pricing and long-term contracts ensure they can invest in sustainable practices.
As a B-Corporation, we're legally accountable to all stakeholders—not just shareholders. This means considering our impact on employees, communities, and the planet in every business decision. Two percent of revenue funds education programs for farming communities and plastic waste cleanup initiatives.
Our team has grown to over 50 passionate individuals—beverage scientists, nutritionists, quality experts, and customer champions. We're united by the belief that commerce can be a force for good and that the choices we make as consumers and businesses matter.
Thank you for choosing Demo Beverages. Every purchase supports a more sustainable, transparent, and nourishing food system. Here's to your health and our shared future.
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